青岛是中国威士忌的发源地，已有百年多历史。1972年国家轻工业部将“优质威士忌酒的研究”列为重点科技项目，成立了专门的研究小组，承担单位为国内重点酿酒企业和著名的科研机构等，项目首席专家为原青岛葡萄酒厂总工程师王好德先生。醺之堡单一麦芽陈年威士忌蒸馏于1988年，分别熟成于白兰地桶和葡萄酒桶，由原青岛葡萄酒厂副总工程师孙方勋先生及其同事珍藏。

2021年为了纪念“优质威士忌的研究”50周年，原青岛葡萄酒厂的副总工程师孙方勋先生将珍藏33年的威士忌进行装瓶共计1300瓶，取名为“醺之堡”，酒标上由青岛市书法家协会副主席宋文京先生题写酒名。

1.“醺之堡”文化寓意的延伸：

"醺"字常用来形容微醺的状态，这与威士忌饮用后带来的感觉相呼应。

字形与器形的呼应:

“酉”字旁: 醺字左边的“酉”字旁，在古代指酒坛，与威士忌蒸馏器的罐体形状相似，都象征着盛放酒液的容器。

“熏”字上部: 醺字右边的“熏”字上部，可以看作蒸馏器顶部的林恩臂，连接着冷凝器，引导蒸汽流动。

“熏”字下部: 醺字右边的“熏”字下部，可以想象成蒸馏器的冷凝管，代表着酒液经过蒸馏后转化为蒸汽，再冷凝成酒的过程。

2. 字义与酒香的交融:

醺: 微醉的状态，形容饮酒后舒适愉悦的感受。

威士忌: 经过蒸馏和陈年，拥有复杂香气和口感的烈酒。

醺字不仅形象地描绘了威士忌蒸馏器的外观，也暗示了威士忌带来的微醺体验。两者结合，仿佛让人感受到威士忌从蒸馏器中缓缓流出，散发出醉人的香气，令人沉醉其中。

BRAND STORY

TASTE THE WORLD, SHARE CULTURES, LEAD A QUALITY LIFE

Qingdao is the birthplace of Chinese whiskey, with a history of over a hundred years.In 1972, the former Ministry of Light Industry of China listed the 'Research on High-Quality Whiskey' as a key scientific and technological project. A dedicated research team was established, with leading domestic breweries and renowned scientific institutions undertaking the project. The chief expert of the project was Mr. Wang Haode, former Chief Engineer of Qingdao Winery. XUNZHIBAO Single Malt Aged Whisky was distilled in 1988 and separately matured in brandy casks and wine casks. It was preserved by Mr. Sun Fangxun, former Deputy Chief Engineer of Qingdao Winery, and his colleagues.

In 2021, to commemorate the 50th anniversary of the 'Research on High-Quality Whiskey', Mr. Sun Fangxun, former Deputy Chief Engineer of Qingdao Winery, bottled his single malt aged whisky totalling 1,300 bottles. The release was named 'XUNZHIBAO' with its label calligraphy inscribed by Mr. Song Wenjing, Vice Chairman of the Qingdao Calligraphers Association.

1. The Cultural Significance of 'XUNZHIBAO'.

The Chinese character "醺" (xūn) often describes a pleasantly tipsy state, which resonates with the sensation evoked by savoring whisky.

The interplay between the character's form and the vessel's silhouette.

The "酉" (yǒu) radical:
The left component of the character "醺", "酉" originally depicted an ancient wine vessel in Chinese script. Its form bears a striking resemblance to the pot stills used in whisky distillation—both serving as iconic vessels for holding spirits.

The "熏" (xūn) component:
The upper section of the right radical "熏" in the character "醺" visually parallels a whisky still's lyne arm—the copper pipe that bridges the pot still and condenser, guiding vapor transformation.

The "熏" (xūn) component's lower section:
The descending strokes of the "熏" radical evoke the coiled condenser of a whisky still—where fiery vapors complete their metamorphosis back to liquid, just as the character's form traces the spirit's transformative journey.

2. The fusion of character and aroma.

"Xūn" (醺): A state of gentle intoxication, describing the warm and blissful sensation after savoring fine spirits.

Whisky: A distilled spirit aged to perfection, offering layered aromas and a symphony of flavors.

"Xūn" (醺):This character not only vividly mirrors the silhouette of a whisky still, but also whispers of that golden moment of gentle intoxication. Together, they create a sensory alchemy—as if one could witness the spirit flowing from the copper still, its intoxicating aroma unfurling like calligraphy in air, drawing you into its amber embrace.